We’ve never seen Downtown Wilmington like this. District Day, hosted by the Downtown Business Alliance, will highlight each of our seven districts with continuous trolley services. Visit Downtown Wilmington on February 7th from 11 am – 4 pm for free rides and special promotions from our local businesses!
Ditch the car, bring a bag, and keep reading to learn more about this exciting, can’t-miss event!

Trolley Service by Azalea Limousine
Two 28-passenger trolleys from Azalea Limo will be the stars of this downtown show, running every twenty minutes along this path. This means locals and tourists alike can enjoy free rides to each of our seven districts, taking stops to explore them fully. We’ve always said that every district has a personality of its own, and now’s your chance to meet each one!
Visitors can park in the Skyline Deck and leave their car worries there. No parallel parking woes? Sign us up!

Special Promotions from Small Businesses
Yup, you heard that right. Tons of participating small businesses will be running special deals, promotions, and savings during the event! And, because there’s no better way to explore ILM than with a shopping bag in hand, we hope you’ll check them out.
This is the perfect chance to shop around any local spots you haven’t made it out to yet, plus, bring home a treasure or two. So, keep an eye on your favorite stores and their socials, as they’ll be rolling out limited-time offers soon.

District Day: The Details
Feb. 7th | 11 am – 4 pm
Explore all seven Downtown Wilmington districts by trolley for FREE
Downtown Wilmington districts include:
- Brooklyn Arts: Known for its incredible venues, studios, and views of the Cape Fear River.
- Central Business: Iconic downtown Wilmington, encompassing historical beauty and incredible architecture.
- Castle Street: A main thoroughfare with specialty stores and galleries.
- Cargo: A hub for shops, cafes, and bars, made from repurposed shipping containers.
- North Waterfront: Urban living at its finest comes alongside dining and the Live Oak Bank Pavilion.
- Soda Pop: Named for our iconic Coca-Cola factory and buzzing with new additions.
- South Front: Boutique shops and outdoor gathering await in this bustling hub in southern downtown.
It’s never been easier to get around downtown. We’re excited to see accessibility and exploration during District Day, and you should be, too.
If you haven’t planned your downtown outing yet, do so by checking out these handy resources:
- Click here to track the trolleys and follow the route.
- Click here to view the Downtown Business Alliance’s Facebook Event.
- Click here to learn about the Downtown Business Alliance’s mission for Wilmington.


